{"id":6703,"date":"2021-03-03T15:10:05","date_gmt":"2021-03-03T15:10:05","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=6703"},"modified":"2026-04-09T11:02:58","modified_gmt":"2026-04-09T10:02:58","slug":"5-top-tips-from-sales-bootcamp-hubspot","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/5-top-tips-from-sales-bootcamp-hubspot\/","title":{"rendered":"From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp"},"content":{"rendered":"

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot\u2019s \u201cPipeline Generation Bootcamp\u201d for 8 weeks at the start of the year \u2013 I won\u2019t lie, I was concerned initially that I wouldn\u2019t be able to commit the time needed to see this through.<\/p>\n

I\u2019m certainly not pig-headed enough to think \u201cI know it all already\u201d, and so absolutely knew that I would get value out of this if I put the time in. But with the standard role I have and an increased workload at the start of this year, I\u2019ll admit that initially, I found the thought of committing to 5-6 hours of \u201chomework\u201d per week daunting!<\/p>\n

Let\u2019s cut to the chase \u2013 I\u2019m so pleased I made this time in my diary each week. Lead by Dan Tyre \u2013 who is engaging, knowledgeable, and an absolute force in the industry \u2013 the time spent with Dan and my Lions teammates has proven to be very well spent, as I\u2019ve been able to learn from other experienced people and it\u2019s given a new perspective on my approach to growing our business.<\/p>\n

Following on from our sessions, and having successfully graduated(!), I\u2019d like to share with you my experience and some key takeaways that I believe to be relevant for sales and marketing professionals in 2021. Some you\u2019ll know, and some you\u2019ll kick yourself for not doing already \u2013 I definitely did!<\/p>\n

<\/h2>\n

Research Your Prospect<\/h2>\n

Having worked in sales for 15 years, I have always put some research into a company before I try and make contact \u2013 however, there\u2019s a number of options to consider before attempting to make contact with anyone:<\/p>\n

– Have you looked at the company profile on LinkedIn to understand any recent news that may affect your approach?<\/p>\n

– Have you looked at a personal profile within the company to understand their process and what matters to them?<\/p>\n

– Do you understand the persona of the person you\u2019ll be speaking to? Crystal Knows<\/a> is a fantastic tool for getting an overview of personality types.<\/p>\n

– Have you genuinely reviewed their website, for instance, to understand the areas of their business and if they are aiming to grow their company?<\/p>\n

This is far more than the \u201cI\u2019ve found the right person, let\u2019s call them\u201d approach \u2013 this is making sure that you\u2019ve got some solid information about a business before even connecting with them. Then, it\u2019s time to understand how your proposition can help them to potentially meet their goals \u2013 which leads nicely to\u2026<\/p>\n

Stop Selling – Start Helping<\/h2>\n

Gone are the days of ABC (\u201cAlways Be Closing), you need to be ABH, \u201cAlways Be Helping\u201d. At Loop Digital, we have adopted the \u201cinbound methodology\u201d as part of our process across the business. From a sales perspective I have never liked the overly pushy salesperson approach, believing more so that if our service and solution is helpful in achieving a company or person\u2019s goals and I have helped that business along the way to find a solution that can work, people will buy from me \u2013 rather than me selling to them.<\/p>\n

The key is to offer help throughout the process \u2013 putting a prospect\u2019s needs before<\/u> your own. Sometimes the fit isn\u2019t quite right \u2013 no problem, we investigated it together and agreed amicably to not take things further. Sometimes there\u2019s an interest, but no budget \u2013 no problem, there\u2019s free resources and solutions I can point you towards to help!<\/p>\n

The key is providing value<\/u> throughout the process, however long that may be \u2013 it may not be a win for a salesperson immediately, but helping people will win more opportunities for you than pushy selling will.<\/p>\n

Sometimes, It’s Best Just To Be Quiet<\/h2>\n

Long ago, the best piece of early advice I received in sales was \u201cshut up\u201d. Simple, blunt, and a bit rude(!), but it\u2019s a fair point \u2013 if you\u2019re talking you\u2019re not listening. If you\u2019re not listening, you can\u2019t understand your prospect\u2019s requirements.<\/p>\n

Listen to people \u2013 let them talk about their role, their challenges, and what\u2019s stopping them from growing their business. By truly understanding these points, you can quickly understand whether you can help them and find the right solution for them.<\/p>\n

Oh \u2013 and if you do also join the Bootcamp in future \u2013 be prepared to practice \u201cThe Pause\u201d between your statements\u2026<\/p>\n

The Power Of Video – Why Didn’t I Do This Before?<\/h2>\n

Personalised videos, in emails, to companies that you know you can help. Simple, right?<\/p>\n

Engagement with video is going through the roof right now, and with everyone sending standard text emails, it\u2019s easy to join the crowd and send the same type of emails that people click on and delete without reading them. Email is still valuable, but everyone wants to stand out, right?<\/p>\n

Video means the recipient can see you, you can share ideas to help someone, and you can start build a rapport too if you have done research before filming. For me is proving to be a great way of making contact with and helping people currently.<\/p>\n

So much so, I have invested in new lighting and headphones \u2013 if I\u2019m going to do this, I\u2019ll do it right!<\/p>\n

Use Technology To Help You<\/h2>\n

There\u2019s a lot of companies that do use a CRM, but not to its full potential \u2013 some companies still use an excel sheet to understand their sales pipelines also.<\/p>\n

What about tools to assist your sales, marketing, and service teams? There\u2019s plenty available, but here are a few to consider \u2013<\/p>\n

– Hubspot CRM<\/a> \u2013 we\u2019re biased, but there\u2019s so much to this tool that we want to recommend it. The CRM itself is free and always will be, and depending on your needs there\u2019s numerous additional solutions to support your internal teams \u2013 maximizing efficiency and making their roles easier to manage, whilst providing a tangible ROI to your business.<\/p>\n

– Crystal Knows<\/a> \u2013 a personality profiling tool, using Tony Robbins DISC profiling platform.<\/p>\n

– Vidyard<\/a> \u2013 video platform \u2013 for prospecting, how to videos, social posts, etc.<\/p>\n

To summarise the past 8 weeks have been challenging, informative, time-consuming, and motivating. I\u2019ve learnt new skills whilst refining others too, and I can already see the positive results of putting some of those new processes into practice.<\/p>\n

For those unfamiliar with Hubspot, it\u00a0is an inbound marketing<\/a> and sales platform that helps companies to attract visitors, convert leads and close customers. It\u00a0does\u00a0this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place. As a Hubspot partner, we work alongside Hubspot and are confident of taking time to understand your goals and combining effective marketing with powerful software solutions to drive your business forward.<\/p>\n

To take the next step with your business growth, please book some time with me at your convenience here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot\u2019s \u201cPipeline Generation Bootcamp\u201d for 8 weeks at the start of the year \u2013 I won\u2019t lie, I was concerned initially that I wouldn\u2019t be able to commit the time needed […]<\/p>\n","protected":false},"author":8,"featured_media":17190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,41,21,10],"tags":[198],"industry":[],"class_list":["post-6703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hubspot","category-inbound-marketing","category-latest-news","tag-luke-kennedy"],"acf":[],"yoast_head":"\n5 Top Tips From The HubSpot Sales Bootcamp | HubSpot Partner<\/title>\n<meta name=\"description\" content=\"Our Sales Manager shares his experience and some key 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