{"id":5674,"date":"2020-03-20T13:21:47","date_gmt":"2020-03-20T13:21:47","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=5674"},"modified":"2026-05-01T10:50:15","modified_gmt":"2026-05-01T09:50:15","slug":"marketing-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/marketing-during-covid-19\/","title":{"rendered":"Marketing Strategies for Businesses During COVID-19 Pandemic"},"content":{"rendered":"

We are currently in unprecedented times. The world seems to be going into panic; schools, offices and other crucial everyday parts of our lives are closing. We are amidst a nationwide lockdown, with many other countries following suit. But what does this all mean for small business owners throughout the UK and the rest of the world?<\/span><\/p>\n

The Effect of Coronavirus on Business<\/b><\/h2>\n

Due to the spread of coronavirus, many business owners are going to scale down their marketing efforts to coincide with a suspected decrease in online interest. For example, fewer people may be looking to replace their windows during a time like this. However, this is not a good business strategy.<\/span><\/p>\n

Whilst many are rightfully concerned about the spread of the Coronavirus, there is an opportunity for businesses to enhance their online presence for when things are back to normal. Here at Loop Digital, we\u2019re looking at this as an opportunity to continue to grow and deliver for our clients. I\u2019ll explain.<\/span><\/p>\n

The Effect Covid-19 has had on Google<\/b><\/h2>\n

Before the spread of Covid-19, companies were battling within the SERPs for the number #1 position for several keywords. Now that many companies are scaling back their marketing efforts, this gives more opportunity for smaller businesses to essentially \u201ccatch up\u201d their SEO. So, when people are back into their normal routines, smaller businesses have the opportunity to grow and thrive.<\/span><\/p>\n

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Use Your Time Wisely<\/b><\/h2>\n

If your competition has more content written about a specific subject, or if they have acquired more links towards their landing pages. Now is the time that you will want to double down on your online marketing efforts so that you can not only \u201ccatch up\u201d but surpass your competition on Google.<\/span><\/p>\n

Marketing Ideas During Coronavirus<\/b><\/h2>\n

There are plenty of marketing opportunities for you to explore during this time. These opportunities include:<\/span><\/p>\n

Social Media Marketing<\/b><\/h3>\n

Maintain a constant presence online using platforms such as Twitter, Facebook, Instagram, and LinkedIn. This will ensure that your brand is still out there while people are at home isolating themselves. After all, as more people stay home, they will spend more time online.<\/span><\/p>\n

This will also be a great time for your company or marketing agency to brainstorm and research some potential\u00a0<\/span>social media marketing<\/span><\/a> ventures you could explore. These could include:<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Competition giveaways<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Viral videos (<\/span>LadBible<\/span><\/a> are always searching for new videos to share)<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Infographics<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Collaborations<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Polls<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Facebook, Twitter, Instagram paid ads<\/span><\/p>\n

All these options could allow you to build a larger presence within your niche. Especially if your competitors are scaling down their marketing efforts.<\/span><\/p>\n

Search Engine Marketing<\/b><\/h3>\n

If you are familiar with Loop Digital, you will know that we often scream about how important search engine marketing can be for a business. Getting yourself in front of the right online users will help you generate further income, create brand exposure and become a relevant source of information for users searching for a specific service\/item.<\/span><\/p>\n

As mentioned above, you can do multiple different things that help improve the performance of your website; this includes the following:<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Blogs<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Guest posts<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Website development<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Conversion rate optimisation<\/span><\/p>\n

–<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Competitor analysis<\/span><\/p>\n

A beautiful example of viral video material is the recently released Shaun of the Dead parody by Simon Pegg and Nick Frost.<\/span><\/p>\n