{"id":5637,"date":"2020-03-13T07:22:18","date_gmt":"2020-03-13T07:22:18","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=5637"},"modified":"2025-08-01T15:01:47","modified_gmt":"2025-08-01T14:01:47","slug":"what-would-happen-if-you-stopped-doing-seo","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/what-would-happen-if-you-stopped-doing-seo\/","title":{"rendered":"What Would Happen if You Stopped Doing SEO?"},"content":{"rendered":"

You\u2019ve reached the top position of all rankings\u2026 Do you stop doing SEO? The simple answer is no. Once the momentum stops and your rankings start falling in the wrong direction, it\u2019s incredibly hard to get them to stop and even reverse.<\/span><\/p>\n

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Today, we will be delving into the importance of keeping your SEO going and preventing that horrible fall to position 100 or even lower!<\/span><\/p>\n

Let\u2019s delve into why you should continue with SEO:<\/span><\/p>\n

Why Should I Continue with SEO?<\/span><\/h2>\n

It\u2019s not uncommon for a business to want to stop SEO after reaching <\/span>those profitable top positions.<\/span> Many people feel like they should take a break, to see where it takes them. But, realistically, this is one of the worst things you can do for your rankings. Just like I mentioned before, it will end in a downwards spiral which is very difficult to bring back.<\/span><\/p>\n

What Happens if I Stop Posting Content?<\/span><\/h3>\n

There are a number of things that happen when one stops publishing fresh, keyword-rich, content to their site on a regular basis.<\/span><\/p>\n

One of the main effects that a lack of<\/span> fresh content<\/span> creates is the reduced traffic your website may suffer from. <\/span>When a new blog or article is produced and uploaded to your site, a new page is made, which is another page you can rank for. Rankings result in traffic, however, when blogs are stopped, your traffic tends to take a big hit. Now, who wants that? I certainly don\u2019t.\u00a0<\/span><\/p>\n

New, fresh content can help you rank for new keywords. And, as a business, the overall goal of search engine optimisation is to rank, is it not? Without fresh content, you simply can\u2019t rank for any new keywords.<\/span><\/p>\n

When you stop creating fresh content, it\u2019s not only your website that is affected but your social media can take a hit too. A large sum of blog traffic tends to come from social media, where people may be sharing your content. <\/span>Without fresh content, people can\u2019t share, learn, and find your website.<\/span><\/p>\n

To put this lightly, if you stop producing new content for your website, your website starts a slow, painful fall in rankings. Google no longer sees your business as a knowledgeable source. This will result in landing yourself in the rankings graveyard.<\/span><\/p>\n

What Would Happen if I Stopped Fixing Technical Issues?\u00a0<\/span><\/h3>\n

Let\u2019s be honest, taking care of your website can be a tough job. Especially when it comes to staying on top of those pesky technical issues. But without fixing these technical issues, your site would simply start to overload with problems and result in a painful death for your website and online presence.<\/span><\/p>\n

Think of your website as a garden. It requires maintenance and care, otherwise, it will become overgrown and start to look like a jungle. If it becomes a jungle, it can be very easy to get lost on your website, making it more difficult to fix any issues which may arise.\u00a0<\/span><\/p>\n