{"id":4249,"date":"2024-07-30T09:16:58","date_gmt":"2024-07-30T09:16:58","guid":{"rendered":"https:\/\/theinklusive.com\/?p=4249"},"modified":"2025-02-06T04:39:44","modified_gmt":"2025-02-06T04:39:44","slug":"anatomy-of-brand-identity-inside-ink-ppts-blueprint-for-business-brilliance","status":"publish","type":"post","link":"https:\/\/theinklusive.com\/blog\/anatomy-of-brand-identity-inside-ink-ppts-blueprint-for-business-brilliance\/","title":{"rendered":"Anatomy of Brand Identity: Inside INK PPT\u2019s Blueprint for Business Brilliance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a world awash with countless brands, standing out is both an art and a science. Standing out among an oversaturation of brands is both art and science. Businesses use the marketplace as their canvas, seeking to develop unique identities that not only stand out, but leave an impactful lasting impression with customers. Consumers face multiple options for products and services; thus brand identity becomes essential in creating business brilliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design, strategy and communication come together to form the core of a brand&#8217;s visual and conceptual identity. In this presentation, we delve into the intricate process of brand building using&nbsp;<a href=\"https:\/\/www.inkppt.com\/case-studies\" target=\"_blank\" rel=\"noreferrer noopener\">INK PPT<\/a>&nbsp;as a case study &#8211; an industry leader when it comes to business brilliance. From creative brainstorming sessions through market resonance analysis we systematically unwrap each layer that transforms the best branding company into an impactful brand with lasting legacies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join us as we navigate the corridors of brand identity, exploring elements that transform an ordinary brand into an extraordinary one. Unlock INK PPT&#8217;s secrets as well as gain insights into how they navigate modern business&#8217;s complex environment &#8211; where every detail counts on their quest for brilliance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This presentation is more than a guide &#8211; it offers an immersive journey into effective brand communication and strategic differentiation that transforms into impactful results that lead businesses towards brilliance! Welcome to Anatomy of Brand Identity where innovation meets impactfulness for maximum business imperative!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article peels back the curtain to reveal the meticulous process behind establishing a compelling brand identity that captivates and resonates. For more information about the services provided by INK PPT and how we can transform your brand into a household name, visit&nbsp;<a href=\"https:\/\/www.inkppt.com\/design-services\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">our service page<\/a>. Here\u2019s a glimpse into the methodology that transforms ordinary companies into household names.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Branding\u2019s Impact:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For an in-depth understanding of branding&#8217;s transformative power, let&#8217;s delve into an iconic story showcasing its profound effect. An iconic example is Apple Inc. &#8211; an industry giant which transformed not only consumer experiences but also industry itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple was struggling in the late &#8217;90s, with products disjointed across their product range and an uninspiring image. Steve Jobs returned as CEO to turn things around &#8211; his dedication to design excellence and user-focused innovation allowed for an overhaul of Apple&#8217;s brand identity that revolutionized Apple into what we know today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple became synonymous with innovation and creativity as their iconic &#8220;Think Different&#8221; campaign gained steam, turning Apple into an international symbol of creative thinking and cutting-edge tech. Not only did this shift boost product sales; it became a cultural phenomenon. Apple had an impact that went far beyond devices; their influence changed consumer behaviors as well as setting new industry standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This iconic leading branding agency story shows the incredible impact that an effective brand identity can have on a company&#8217;s trajectory. Branding extends far beyond products and services; it permeates consumers&#8217; minds and influences their perceptions. Apple stands as proof of how effective strategic branding and identity agency can be at both revitalizing a brand as well as shaping an entire industry narrative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Power of a Strong Brand Identity:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-1024x667.jpeg\" alt=\"\" class=\"wp-image-4251 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-1024x667.jpeg\" alt=\"\" class=\"wp-image-4251 lazyload\" srcset=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-1024x667.jpeg 1024w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-300x195.jpeg 300w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-768x500.jpeg 768w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02-1536x1001.jpeg 1536w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd99_658cf1ed86303d8f3a27fa58_Blog20_graphic_02.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Branding is not just about aesthetics; it\u2019s about creating a legacy. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It narrates your unique story in a saturated marketplace.<\/li>\n\n\n\n<li>It amplifies visibility and differentiates you from the competition.<\/li>\n\n\n\n<li>It establishes credibility and trust.<\/li>\n\n\n\n<li>It attracts your ideal audience.<\/li>\n\n\n\n<li>It facilitates brand expansion and adaptation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand&#8217;s visual identity goes far beyond a logo; it encapsulates its values, personality, and the story you wish to tell through its visual elements. Take some time to consider how audiences view your brand through its visual elements &#8211; do they convey its unique qualities as intended?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studies demonstrate the power of strong visual identities to leave an indelible mark on customers. The more memorable your brand&#8217;s visual elements are, the higher its odds are of remaining in consumers&#8217; memories &#8211; underscoring its significance as an investment in an attractive and striking brand design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency is of utmost importance in branding. Companies that maintain an identifiable visual brand across all of their communication channels experience a substantial boost in revenue as a result of consistent branding and identity agency strategies, further emphasizing its long-term benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">INK PPT\u2019s Blueprint of Crafting a Dynamic Brand Identity:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Logo &amp; Tagline: Your Brand\u2019s Signature<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empower your brand with an unforgettable logo and tagline &#8211; more than mere aesthetics, it should embody your best branding company&#8217;s essence in visual and verbal form. Crafting logos and taglines using trademark protection techniques so your brand not only stands out but thrives in today&#8217;s ever-more-competitive market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-1024x667.jpeg\" alt=\"\" class=\"wp-image-4252 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-1024x667.jpeg\" alt=\"\" class=\"wp-image-4252 lazyload\" srcset=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-1024x667.jpeg 1024w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-300x195.jpeg 300w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-768x500.jpeg 768w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs-1536x1000.jpeg 1536w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/658cf23c1e1e1d5bf3ce6e14_zTV5Vganl5_1-HXlPF-G-N-k6oql6Z_E0FJdkVKDGQP90Jb124q-CChtYclr3dc0sZHqJYxo9Lfo-gxmw8yvT2Cek7437tGK_ZuNaqOzWTlrVgnSlDdQiCnB16ZpvgZJeTBg9qIgI9rTcv10Z0GHKUs.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Motion Graphics: The Pulse of Modern Branding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embracing the best motion graphics services allows brands to communicate complex messages effortlessly. INK PPT, harnesses this dynamic tool to elevate your brand storytelling.<br>To understand this, let\u2019s explore this youtube video &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Motion Graphics Tutorial | Pro Logo Animation in After Effects\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/pJLZU7ffXDA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This Youtube video explores various techniques for animating professional logos using After Effects. They begin by discussing the benefits and challenges of logo animation before showing how to create a bouncing ball animation that can be applied to multiple logos. Steps involved in creating this animation include duplicating layers, animating the letter &#8220;O,&#8221; creating a bouncing animation for the ball and using keyframes to adjust its size.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The animator demonstrates how to create a bouncy animation for layer position and rotation as well as creating a jumping animation using keyframes and expressions. Finally, they discuss creating collisions between elements within their logo animation, making adjustments accordingly and finally moving on to creating speed lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong>&nbsp;<strong>Consistency Across All Platforms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From app icons to video templates, INK PPT ensures every touchpoint is an opportunity to reinforce your brand\u2019s core values. Using every touchpoint as an opportunity to reinforce your core values and increase brand recognition. Are your brand values consistent across platforms? Trust INK PPT to unify your visual identity for lasting and impactful brand presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Color and Typography: Visual Symphonies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colors and typography chosen by the best branding company set the tone for your brand&#8217;s visual communication. To understand this, let\u2019s checkout this podcast video &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"How To Pick A Color Palette For Your Design: UI Design Workshop\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/PQrN_frazsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The podcast video explores the significance of color in user interface (UI) design and how to select an effective palette that conveys messages effectively. The speaker outlines that color drives decision-making; studies demonstrate this phenomenon as users form opinions of websites in just 50 milliseconds based largely on visual appearance. They discuss meaning and symbolism associated with various colors as well as their impact on design.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The speaker advises designers to select colors based on meaning rather than user preferences, using red as an example. They also discuss the significance of natural colors and gray scales when designing user experiences, taking into account contrast, accessibility, and multinational audiences when creating color palettes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the speaker offers practical tips on selecting suitable gray shades and shading colors and urges viewers to seek assistance if interested in becoming UI\/UX designers themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. The Narrative of Brand Voice and Imagery<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brand\u2019s tone of voice and chosen imagery narrate the unique story of your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-1024x667.jpeg\" alt=\"\" class=\"wp-image-4253 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-1024x667.jpeg\" alt=\"\" class=\"wp-image-4253 lazyload\" srcset=\"https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-1024x667.jpeg 1024w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-300x195.jpeg 300w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-768x500.jpeg 768w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04-1536x1001.jpeg 1536w, https:\/\/theinklusive.com\/wp-content\/uploads\/2024\/07\/66a396ed0731054309d9fd93_658cf37d4205f28754e767dd_Blog20_graphic_04.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Data Visualization: Telling Stories with Numbers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convert raw data into engaging narratives using graphs and infographics, providing clarity for your message. Harness the power of visual data: engaging graphics garner 94% more views than text-based information!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. The Complete Identity Package<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand identity is a compelling narrative woven through every element of your marketing materials &#8211; business cards, email signatures, website content etc &#8211; each contributing to your story of being. As Ralph Waldo Emerson said: &#8216;Consistency is the bane of small minds; revered only by foolhardy statesmen and philosophers and divines.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Expanding the Brand Experience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From facility signage to trade show booths, We craft a cohesive brand experience that your customers will recognize and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Actionable Branding Strategies:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s actionable advice to take your brand from now to wow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct thorough market research to understand where your brand stands.<\/li>\n\n\n\n<li>Infuse your brand\u2019s personality in every aspect, from logo to customer service.<\/li>\n\n\n\n<li>Engage with a top branding service in India that has a finger on the pulse of global trends.<\/li>\n\n\n\n<li>Create shareable and relatable content.<\/li>\n\n\n\n<li>Foster customer engagement and loyalty programs.<\/li>\n\n\n\n<li>Build a strong online presence.<\/li>\n\n\n\n<li>Leverage social media for brand storytelling.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What steps are you currently taking to ensure your brand stands out in a crowd and is remembered?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand is more than a product or service; it\u2019s the heart and soul of your business. &#8220;The best brands are built on great stories.&#8221; &#8211; Ian Rowden, Chief Marketing Officer at Virgin Group. Choose the best branding company that doesn\u2019t just execute strategies but embodies the essence of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">INK PPT stands as an outstanding beacon in the complex world of brand identity design, where innovation meets impact. Their blueprint stands out as an exceptional showcase, from crafting unforgettable logos to harnessing motion graphics&#8217; dynamic pulse; each element in their arsenal speaks volumes for your brand narrative and story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to etch your brand in the minds of your customers? Let&nbsp;<a href=\"https:\/\/www.inkppt.com\/design-services\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">INK PPT<\/a>&nbsp;be your guide in this branding odyssey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As your dedicated&nbsp;<a href=\"https:\/\/www.inkppt.com\/design-services\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding company near me<\/a>, we specialize in turning businesses into legacies through proven actionable strategies rooted in excellence that ensure your brand resonates far beyond any one room or conference table. Choose not just a service provider but a partner that embodies your best branding company and turns into unforgettable stories!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further Learning:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stay ahead of the curve with these carefully curated resources.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"How Apple and Nike have branded your brain | Your Brain on Money | Big Think\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/4eIDBV4Mpek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"How to brand anything | Youri Sawerschel | TEDxEHLLausanne\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/z_YNMsS6NLk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Aman Gupta on Brand Building and Consumer Insights | Shark Tank Judge &amp; boAt&#039;s CMO\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/adce8SnKLCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In a world awash with countless brands, standing out is both an art and a science. Standing out among an oversaturation of brands is both art and science. Businesses use the marketplace as their canvas, seeking to develop unique identities that not only stand out, but leave an impactful lasting impression with customers. Consumers face [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"How does INK PPT build brilliant brand identities? Explore their process of transforming ordinary brands into extraordinary ones. 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