{"id":24360,"date":"2025-08-27T14:07:11","date_gmt":"2025-08-27T13:07:11","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=24360"},"modified":"2026-03-04T12:29:56","modified_gmt":"2026-03-04T12:29:56","slug":"google-ads-home-improvement-guide","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/google-ads-home-improvement-guide\/","title":{"rendered":"Google Ads for Home Improvement Businesses: Capture High-Intent Leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While SEO is the long-game for appearing in Google search, <a href=\"https:\/\/www.loop-digital.co.uk\/digital-marketing-services\/google-ads-services\/\">Google Ads<strong> <\/strong>is the way to get immediate visibility for those crucial keywords<\/a> that signal someone is ready to hire or needs help urgently. The beauty of Google Ads is that you can target <em>high-intent keywords<\/em> \u2013 searches that indicate the user is actively looking for a service, and put your business at the top of the results page. Let\u2019s cover how to use Google Ads effectively for a home improvement business:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bidding on Local, Urgent Keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify the keywords that likely lead directly to hiring. These often include words like <strong>\u201cnear me\u201d<\/strong>, <strong>\u201cin [City]\u201d<\/strong>, <strong>\u201cquote\u201d<\/strong>, <strong>\u201crepair\u201d<\/strong>, <strong>\u201cemergency\u201d,<\/strong> etc. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cemergency roof repair Leicester\u201d<\/li>\n\n\n\n<li>\u201cbathroom installer near me\u201d<\/li>\n\n\n\n<li>\u201cloft conversion company [YourArea]\u201d<\/li>\n\n\n\n<li>\u201cPlasterer available now [Town]\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are the kinds of searches where a person might click an ad and call immediately. Focus your budget on these as they\u2019re lower in the funnel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might create an ad group for each service type with its own set of keywords, e.g., one for Roofing (covering \u201croof repair\u201d, \u201croof leak fix\u201d, etc.), one for Bathroom\/Kitchen (like \u201cbathroom renovation [town]\u201d, \u201ckitchen remodel contractor\u201d, etc.), and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Ad Extensions to Stand Out<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads allows you to add extra pieces of information to your text ads, called <em>ad extensions<\/em>. These can really improve click-through rate because they make your ad larger and more informative:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sitelink Extensions:<\/strong> You can add additional links below your main ad. For example, your main ad might link to your Contact page, but you can have sitelinks like \u201cOur Services\u201d, \u201cAbout Us\u201d, \u201cTestimonials\u201d, \u201cPortfolio\u201d, which take users directly to those pages if that interests them.<\/li>\n\n\n\n<li><strong>Callout Extensions:<\/strong> Short snippets that highlight key selling points. E.g., \u201cFree Quotes\u201d, \u201c20 Years Experience\u201d, \u201cFully Insured\u201d, \u201cCheckatrade 5 star Rated\u201d. These appear as part of the ad and give quick reasons to choose you.<\/li>\n\n\n\n<li><strong>Location Extension:<\/strong> If you have a physical office or showroom, linking your Google Business location can show your address or \u201cDistance: 2 miles away\u201d \u2013 which reinforces that you\u2019re local.<\/li>\n\n\n\n<li><strong>Call Extension:<\/strong> Perhaps the most important for contractors \u2013 this puts a phone number on the ad (on mobile, it becomes a \u201cCall\u201d button). Many people will just tap and call without even visiting your site. If you can take calls, absolutely use this. For urgent services, especially, people prefer to call.<\/li>\n\n\n\n<li><strong>Image Extension:<\/strong> A newer feature, you can attach an image to your search ad (showing on mobile currently). For home improvement, showing a finished project thumbnail could attract the eye.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dedicated Landing Pages with Conversion Tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that the traffic from Google Ads is going to an effective landing page, not just your homepage (unless your homepage is brilliantly designed for conversion). If someone clicked an ad about \u201cEmergency Roof Repair Leicester\u201d, don\u2019t drop them on a generic page; send them to a page about roof repair with a clear \u201cCall now for urgent help \u2013 24\/7 service\u201d message.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Align the page headline with what the ad promised. <a href=\"https:\/\/www.loop-digital.co.uk\/digital-marketing-services\/conversion-rate-optimisation\/\">Conversion tracking<\/a> is a must \u2013 set up goals for contact form submissions, calls (if possible, through a call tracking number or at least clicks on the number), and any other actions (like brochure downloads).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start Small and Optimise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a huge budget at first. Start with a modest daily budget (maybe \u00a310-\u00a320 per day per campaign, or whatever you\u2019re comfortable testing with).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor what happens for a couple of weeks: Which keywords are getting clicks? Are they converting? You might find, for instance, \u201ckitchen renovation cost Leicester\u201d gets clicks, but those users were just price shopping, not ready to commit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, \u201ckitchen fitters in Leicester\u201d might have fewer clicks, but those who click often call you. With that insight, you can allocate more budget to the better-performing terms and pause or bid down on the less effective ones. Over time, you\u2019ll hone in on a set of keywords that consistently bring good leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B Test Ad Copy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create at least 2-3 ad variants for each ad group. Some angles to try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emphasise experience: <\/strong>\u201cLeicester Home Improvements: 25 Years Experience. Trusted &amp; Local. Get Free Quote.\u201d<\/li>\n\n\n\n<li><strong>Emphasise speed\/availability: <\/strong>\u201cNeed a Builder Fast? We Can Start Your Project ASAP. Call Now!\u201d<\/li>\n\n\n\n<li><strong>Emphasise quality: <\/strong>\u201cStunning Kitchen Remodels: Award-Winning Design &amp; Workmanship. View Our Portfolio.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Track ROI and Refine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Google Ads, it\u2019s easy to equate spend to results. If you spent \u00a3300 in a month and got 10 leads that turned into 2 projects worth \u00a310k, that\u2019s obviously great ROI.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If not, where\u2019s the bottleneck? <a href=\"https:\/\/www.loop-digital.co.uk\/digital-marketing-services\/conversion-rate-optimisation\/\">Low conversion on the landing page<\/a>? Wrong audience? Or maybe lots of leads but low close rate, maybe refine your screening or see if you\u2019re attracting budget shoppers if that\u2019s an issue. Because everything is measurable, don\u2019t be afraid to tweak bids, pause things, or try new keywords to improve that return.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a full breakdown, see our complete <a href=\"\/marketing-insights-news\/ultimate-home-improvement-marketing-guide\/\">Home Improvement Marketing Guide<\/a> or <a href=\"https:\/\/calendly.com\/loop-digital-info\/30min\" target=\"_blank\" rel=\"noreferrer noopener\">book a free consultation<\/a> with Loop Digital and find out how we can boost your home improvement marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While SEO is the long-game for appearing in Google search, Google Ads is the way to get immediate visibility for those crucial keywords that signal someone is ready to hire or needs help urgently. The beauty of Google Ads is that you can target high-intent keywords \u2013 searches that indicate the user is actively looking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159],"tags":[203],"industry":[217],"class_list":["post-24360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-melanie-comerford","industry-home-improvement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Guide for Home Improvement | Loop Digital<\/title>\n<meta name=\"description\" content=\"Learn how home improvement businesses can use Google Ads to target high-intent keywords, capture urgent leads, and maximise ROI with smart campaigns.\" \/>\n<meta name=\"robots\" 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