{"id":1584,"date":"2022-01-07T09:04:00","date_gmt":"2022-01-07T09:04:00","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=1584"},"modified":"2025-12-22T05:59:25","modified_gmt":"2025-12-22T05:59:25","slug":"what-is-a-brochure-website-why-theyre-awesome-for-your-business","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/what-is-a-brochure-website-why-theyre-awesome-for-your-business\/","title":{"rendered":"What Is a Brochure Website & Why They’re Awesome For Your Business"},"content":{"rendered":"\n

How someone interacts with your organisation can be the difference between securing a conversion or losing a lead to a competitor. Years ago, a potential customer may learn about your company from a business card. All the information you needed to convey about your business had to fit on an 8cm by 5cm piece of paper. <\/p>\n\n\n\n

Now, people make a decision on your company long before they have the chance to read a business card. In fact, 49% of those surveyed said they use Google to discover a new item or product<\/a>. A brochure website can showcase the best parts of your company to increase sales and develop long-term relationships with customers.<\/p>\n\n\n\n

What is a Brochure Website?<\/h2>\n\n\n\n

Simply put, a brochure website is a digital version of a printed brochure. They show the products or services your company provides; however, they differ from e-commerce websites<\/a> as they do not sell the product or service online. With a brochure website, the goods and services are only displayed, so customers reach out to the company to place an order or book the service.<\/p>\n\n\n\n

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Unlike other sites, brochure websites consist of only a few key pages. The focus on the pages is the crucial information that potential customers need to know. What makes your business stand out from your competitors? How will your products or services benefit them? What do they need to do to make a purchase? When someone lands on a brochure website they don’t have to wade through a swamp of superfluous information, what they need to know is already right in front of them.<\/p>\n\n\n\n

Brochure websites must be visually engaging, and the most effective brochure sites utilise the latest SEO tactics<\/a> to get noticed in search results. You can have the best website in the world but if it\u2019s sitting on the last results page on Google, no one will ever see it. Brochure websites are accessible on desktops, smartphones, and tablets through any browser, so you can be sure your company is reaching the maximum number of people.<\/p>\n\n\n\n

A well-made brochure website is great for promoting your business. Using vivid descriptions and captivating images, they can draw people in and showcase your unique selling points to potential customers. However, if you think your business would benefit more from an e-commerce website, where you can display both products and services and allow customers to make transactions online, head over to our e-commerce page<\/a> today.<\/p>\n\n\n\n

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The Benefits of Having a Brochure Website<\/h3>\n\n\n\n

High ROI<\/h4>\n\n\n\n

You don\u2019t have to invest in a large web design project to generate results. With the right branding, copy, and visual design elements, your brochure website\u2019s 1-5 pages can secure the results of 100 web pages. Brochure websites are a low-cost way of conveying crucial information to your target audience.<\/p>\n\n\n\n

Simple websites, such as brochure sites, are easy to navigate, affordable to build and express your branding efficiently. Without a large initial outlay, you can increase sales while improving the user experience for your customers. If you need to add pages, brochure websites are also easy to scale, so you don\u2019t have to incur the costs of building a new site as your sales increase. <\/p>\n\n\n\n

Modernise Your Sales Process<\/h4>\n\n\n\n

Across different industries are an uncountable number of companies competing for customers. And when it comes to UK consumers, 76% say they research or look for inspiration online<\/a> before making a purchase. In 2022, a website isn\u2019t essential for your long-term business strategy; having the right website is.<\/p>\n\n\n\n

Every competitor has their own website acting as a sales pitch. If your website is bland, features indecipherable content, and is impossible for users to navigate, potential customers are going to bounce off your site instantly. A brochure website is a sleek way of showcasing your company and instantly modernises your sales process.<\/p>\n\n\n\n

On a brochure website, there are a few key pages \u2013 typically between 1-5 pages. Every word typed is relevant and engrossing. All images are eye-catching and engaging. Each element on the website has a clear purpose: help the user understand how your company can help them. If you\u2019re right for them, the site\u2019s simple-to-use interface ensures making an enquiry is quick and easy for any leads too.<\/p>\n\n\n\n

Improve The User Experience<\/h4>\n\n\n\n

Simple websites don\u2019t have to be boring. When a user clicks on a link, they want to know the information they clicked for. Take a videography company for example. A user clicks on their website and instantly sees a well-shot, captivating video. They scroll once and see they could have a video of this quality too. They scroll again and see content that says who the company is and how to submit an enquiry. That\u2019s a simple website that will secure conversions because it offers a fantastic user experience.<\/p>\n\n\n\n

Potential leads can be impatient, especially online. Think of your company\u2019s unique selling points. Instantly three have probably popped into your mind, these are likely the ones that will appeal most to your target audience. Now ask yourself how many pages you need to convey them? Maybe the answer is 10, maybe it\u2019s 3, of course, it depends on your business. But the less the user has to look for this information, the higher the chance of securing a conversion is.<\/p>\n\n\n\n

How Do Brochure Websites Work? <\/h3>\n\n\n\n

A brochure website is made up of 1-5 pages. The number is confirmed at the start of the web development<\/a> process based on your goals, branding, and digital marketing strategy. These pages can be broken into 5 distinct categories:<\/p>\n\n\n\n