{"id":15487,"date":"2023-06-28T07:49:00","date_gmt":"2023-06-28T06:49:00","guid":{"rendered":"https:\/\/www.loop-digital.co.uk\/?p=15487"},"modified":"2026-05-01T10:49:03","modified_gmt":"2026-05-01T09:49:03","slug":"how-to-use-tiktok-for-business","status":"publish","type":"post","link":"https:\/\/www.loop-digital.co.uk\/marketing-insights-news\/how-to-use-tiktok-for-business\/","title":{"rendered":"How to use TikTok for business"},"content":{"rendered":"\n

TikTok which launched on September 2016, became in global craze in 2018 and hence never seen a down-graph. It became a global sensation and the most successful video marketing<\/a> platform on the world, transforming from a platform primarily known for lip-syncing videos to one of the most influential digital marketing tools available. Since its launch, the platform has attracted over one billion monthly active users worldwide, with a substantial portion of its user base residing in the UK. In 2023, Tiktok reported 23 million active users in the UK. In 2024, 76% of online users aged 15 to 24 were active on TikTok, and 25% of its users were between the ages of 10 and 19. The second-largest age group on the platform was those between 25 and 34 years old.\u00a0<\/p>\n\n\n\n

TikTok\u2019s unique approach to content marketing<\/a>, through short-form, highly engaging videos, has made it particularly popular with Gen Z and Millennials. For businesses aiming to increase brand visibility, engage with younger audiences, and drive tangible sales, TikTok offers unparalleled opportunities.<\/p>\n\n\n\n

TikTok\u2019s Reach Among Gen Z and Millennials<\/h3>\n\n\n\n

TikTok\u2019s appeal to younger demographics is one of its most defining characteristics. Around 60% of TikTok users are under the age of 30, making it a key platform for brands targeting Gen Z and Millennials. TikTok\u2019s algorithm, which promotes personalised content discovery, helps businesses engage with these younger groups more effectively than many other platforms. For example, companies like Gymshark, Crocs and Chipotle have demonstrated how using TikTok to tap into trends, participate in challenges, and create shareable, authentic content can significantly increase engagement and brand loyalty among younger audiences. TikTok\u2019s emphasis on creative expression resonates with these generations, leading to higher engagement rates and a unique opportunity for brands to establish authenticity.
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Why Use TikTok for Business?<\/h2>\n\n\n\n

High Engagement Rates<\/h4>\n\n\n\n

TikTok boasts impressive engagement rates, with the average user spending around 52 minutes daily on the app. Videos on TikTok have high interaction levels, from likes and comments to shares, making it an ideal platform for creating viral content. According to recent data, TikTok\u2019s engagement rate outperforms other major social media platforms, with users more likely to interact with content organically rather than simply scrolling past it. For businesses, this means an enhanced chance to capture attention and foster customer relationships.<\/p>\n\n\n\n

Viral Potential<\/h4>\n\n\n\n

TikTok\u2019s unique algorithm is designed to promote content discovery, making it easier for videos to go viral. Unlike many platforms where reach depends heavily on follower count, TikTok\u2019s \u201cFor You Page\u201d (FYP) showcases content based on user interest and engagement rather than simply existing connections. This structure levels the playing field for businesses, allowing even small brands to achieve significant exposure through creative and well-executed content.<\/p>\n\n\n\n

Affordable Advertising Options<\/h4>\n\n\n\n

TikTok offers a variety of advertising options at competitive prices, making it accessible for businesses of all sizes. From In-Feed ads to TopView ads and Branded Hashtag Challenges, TikTok\u2019s advertising platform provides businesses with a range of targeting options to reach specific audiences based on factors like location, interests, and behaviour. This flexibility allows businesses to create custom campaigns that align with their budgets and objectives, providing substantial returns on investment.<\/p>\n\n\n\n

E-commerce Integration<\/h4>\n\n\n\n

With the launch of TikTok Shop, the platform has made it easier than ever for businesses to connect with potential customers directly through the app. TikTok Shop allows users to browse and purchase products without leaving the platform, simplifying the customer journey and creating more opportunities for businesses to drive sales. This e-commerce integration is especially beneficial for small businesses and direct-to-consumer brands, as it combines TikTok\u2019s engaging format with a seamless shopping experience.<\/p>\n\n\n\n

Getting Started on TikTok<\/h2>\n\n\n\n

Create a TikTok Business Account<\/h4>\n\n\n\n

To begin using TikTok for business, setting up a dedicated business account is essential. This type of account provides access to valuable tools, such as analytics and performance insights, that help businesses understand how their content is performing.<\/p>\n\n\n\n

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  1. Download and Install TikTok: Ensure you have the latest version of the TikTok app installed.<\/li>\n\n\n\n
  2. Sign Up or Log In: You can sign up with an email, phone number, or existing social media account.<\/li>\n\n\n\n
  3. Switch to a Business Account: Navigate to \u2018Manage Account\u2019 and select \u2018Switch to Business Account\u2019 to access tools designed specifically for business users.<\/li>\n<\/ol>\n\n\n\n

    Benefits of a business account include access to TikTok\u2019s Analytics feature, which provides insights into follower demographics, content performance, and engagement metrics\u2014critical data for shaping an effective TikTok strategy.<\/p>\n\n\n\n

    Understand Your Audience<\/h4>\n\n\n\n

    Researching your target audience is a critical first step for success on TikTok. Knowing what resonates with your demographic can help you tailor your content and drive higher engagement. TikTok provides insights into user demographics, such as age and location, enabling businesses to fine-tune their strategies.<\/p>\n\n\n\n

    Tips for Engaging with the TikTok Community:<\/h4>\n\n\n\n