Branding For My Card

Designed and developed the entire brand identity for MyCard, placing it perfectly into its market.

SERVICES PROVIDED

Brand Creation & Identity

INDUSTRY

Banking & Finance

No Card is the New Card

A smart payment idea got turned into an industry-leading model

An Identity

The application as well as the physical card required a youth identity correlating with the Z generation and the millennials. Stand-alone service is not sufficient to retain the customers, rewarding benefits make them loyal and a long term affair. We successfully offered millennial augmentation with the currency colours, Lato fonts and everything else to come up with a consistent design language.

Identity Inspired Iconography

Every icon was specifically designed keeping the brand positioning and language in mind. Each aspect like curve, edge, line, proximity, texture has a meaning associated with the brand in place.

The colours, elements, design, pattern of each icon, represents a youthful concept of getting more in less.

A Card that reflects an Urban lifestyle

The physical card represented a subtle money element throughout while offering the charm with a metallic finish and the background representing modernization. The background pattern represents the stack of cards or you may call it a card sky scraper too.

Mapping the User Flow

With the help of advanced technology and smart analysis tools, we captured every part of the user journey in a seamless way to come up with a user friendly and intuitive user flow which is user friendly and also efficient enough to minimize the steps performed by the user.

From the usability search to the heat mapping, every action was performed to come up with the contextual placement and minimalistic yet premium design.
We studied, the profile pages, multiple and single card pages, interactive modules and much more to comprehend the efficient user journey and convert a blueprint into an original Mobile App Screen.

Wallet, Cards, Analytics, Dashboard...

The design remained constant in every aspect of the project including the virtual wallets, physical cards, analytics and dashboard UI, menu buttons and much more for the users which helped them experience the premium comfort of usability.

Whiteboarding to Vibrant Experience

We initiated by putting down our ideas and concepts on the whiteboard during the intense brainstorming and turned it into a working application with a smoother UI and UX, quick navigation, instant gratification model serving their purpose while being user friendly at the priority.

The millennial stuff

Every single aspect represents the youthfulness of our ideas and the offerings of the products, there is nothing displayed on the application or the physical card which is out of context or without our initial concept of being youth and rewardingly simple.

We Stand Ready To Meet Your Every Design Desire

INKLUSIVE* is your enterprise-grade design subscription solution, tailored for marketing teams seeking efficient scalability. Enjoy a plug-and-play model, accessing a vast creative spectrum through a single subscription. Count on our seasoned designers for diverse needs:

– Compelling social media assets
– Impactful web design
– Cohesive branding and marketing materials
– Visually striking presentations
– Attention-grabbing ads
– Eye-catching print collateral
– Comprehensive reports
– Captivating event materials
– Dynamic motion graphics
– Intuitive UI/UX design

Simplify your workflow, saving time and effort by eliminating the need to onboard multiple design resources. With INKLUSIVE*, focus on your core marketing strategies while entrusting design to our skilled team.

FAQ’s

FAQ’s

Quick answers before I decide?

Got questions before you dive in? We’ve rounded up everything you need to know about how INKLUSIVE works, scales, and delivers “fast”.

01
What is INKLUSIVE?

INKLUSIVE is an enterprise-grade design subscription service designed to meet the creative needs of fast paced marketing teams looking to scale their efforts efficiently.

+ −
02
How it works?

It’s very simple. You need to subscribe for a prepaid package based on your requirement and your dedicated design team along with a dedicated project manager is at your disposal.

+ −
03
How do I know which plan is right for me? or How can I determine which subscription plan suits my needs?

Finding the right plan is easy. Schedule a consultation with our experts, and together, we'll suggest a suitable plan to match your design requirements, volume, and pace of work.

+ −
04
What does the "plug-and-play" model mean?

The "plug-and-play" model means that subscribers can easily access a wide range of creative solutions without the hassle of dealing with multiple vendors and multiple POs.

+ −
05
What sets INKLUSIVE apart from other design subscription services?

Our designers are experienced, in-house trained resources and they are not only great at designing but also understand marketing communication very well, making it a convenient, effective and efficient solution for you and your team.

INKLUSIVE offers a comprehensive suite of creative services, streamlines workflows, and caters specifically to marketing teams, making it a convenient and efficient solution for scaling creative efforts.

+ −
06
What is the minimum commitment for a subscription?

After careful consideration we have kept a minimum commitment of a quarter (three months)  as our dedicated team will deepen its knowledge and understanding of your brand, branding guidelines, your needs, preferences and style of working and you will be able to get more value out of it. Also, this provides flexibility to switch between plans and rollover unused hours month on month as per the payment cycle (monthly/quarterly/annually).

+ −
07
How does the onboarding process work?

All customers and new users have access to personalized onboarding led by your INKLUSIVE team. During a quick 30-minute call, we get you ready to submit projects and unpack the nuts and bolts of INKLUSIVE and your solution.

+ −
08
Can I upgrade or downgrade my subscription plan if my needs change during the year?

Yes, you can modify your subscription plan as your needs change. We offer flexibility to adapt to your evolving requirements.

+ −
09
How efficient is the workflow with INKLUSIVE for managing high volumes of design projects?

INKLUSIVE is built for fast paced teams, volume and scale, with a dedicated creative project manager handling tasks and projects. The platform handles tracking, billing, and collaboration, adapting to your workflow.

+ −
10
Will I own the rights to all the open files and editable files created during the project?

Yes, with INKLUSIVE, you will have full ownership of all the open files and editable files created during your project. We believe in empowering our clients and ensuring that you have complete control over your creative assets. This means you can use, modify, and manage these files as you see fit, without any restrictions. Your creative assets are yours to own, giving you the flexibility and autonomy to make the most of your designs.

+ −